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This is the time to be thoughtful, be expressive, be generous. Be ‘taken advantage of.' The channels exist now to give creativity away, at no cost, to millions. Never mind if you make large sums of money along the way. If you successfully seize attention, nothing is more likely. In a start-up society, huge sums can fall on innocent parties, almost by accident. That cannot be helped, so don't worry about it any more. Henceforth, artistic integrity should be judged, not by ones classic bohemian seclusion from satanic mills and the grasping bourgeoisie, but by what one creates and gives away. That is the only scale of noncommercial integrity that makes any sense now.
Copyright © 2024 Bruce Sterling. Used without Permission.