In a sense it's geek culture, it's what we learned from the Linux community and the original shareware community, that here were people who were doing the thing because they love doing it. What we have to realize is that that geek mentality, that open source mentality, of “I want to just learn the code because I love it” and make this thing better because I want to see other people have more fun with it, can pervade any industry and any enterprise. It requires though that you disconnect from the scarcity model and start seeing yourself as an abundant source of innovative potential.